The Art of Making an Impact

The Secret of Self-promotion
We tend to assume that charismatic people are blessed with a natural gift. But Steve Jobs, Madonna and Angela Merkel all started small. Much of what we do on a daily basis – the clothes we wear, the words we choose, our postures, facial expressions and gestures – is a form of self-presentation. Why do we bother? What’s it all in aid of? Because we want to put a message across, achieve an effect. Making an impression is a crucial facet of effective communication. The good news is that it’s not just a natural gift you either have or lack – it can be taught, learned, practiced and progressively enhanced. Presenting a range of prominent personalities from all walks of life as examples, the author explains what makes for their appeal and shows what we can learn from them.


dtv Sachbuch
240 pages, ISBN 978-3-423-26113-5
22. April 2016